Description:
Business Analyst
We are seeking a Business Analyst with CRM / Database Marketing related experience. This individual will be a key client point of contact within the Data Engineering group ensuring that clients’ business needs are supported through e-Dialog’s technical solutions and application tool offerings. He or she will provide the bridge between the client’s data, the marketing tools and the client’s marketing applications.

This position requires in-depth understanding of customers’ business and marketing objectives and corresponding methods of achieving those objectives. A strong background in database marketing, internet applications, and data management is highly desirable.

Responsibilities include:
Serve as a core member of the Data Engineering Group for existing and new engagements.
Lead Discovery sessions with a broad spectrum of marketing and technical business clients.
Capture, interpret, and document business requirements.
Work with the technical team to develop a solution design capable of fulfilling the customer’s current and future marketing and analytic needs.
Solve our clients’ business problems through the application of technology, process analysis and improvement and systems analysis and design.
Write and maintain technical and functional specification documentation.
Establish and follow data quality control procedures.
Assess effort and pricing requirements for technical project deliverables.
Ensure accuracy and completeness of project deliverables.

Represent expertise to clients in the strategies, tactics, technologies and day-to-day needs of database marketing.

Provide one-to-one mentoring and share best practices with clients. Enhance clients’ understanding and strategic use of their marketing database.

Work with clients and internal account teams to develop solutions to suit specific client issues.

Required Qualifications:
The ideal candidate will thrive in a fast-paced fluid environment, balancing competing priorities. He or she will be skilled in creative problem solving and be naturally curious and driven to learn. The ideal candidate also will combine attention to detail with a broad perspective of a client’s business needs.

The candidate MUST have:
5 to 7 years experience in a database management, marketing or customer analytics environment with a strong understanding of the challenges that marketers face from day-to-day.

Hands-on experience implementing or using business intelligence or campaign management tools for direct or email marketing initiatives (i.e., E.piphany, Unica / Affinium, Aprimo, Valex)

Working knowledge of campaign planning, execution, measurement.

Focus on Internet space, database marketing, or e-commerce

Top-notch analytical skills coupled with a solid business foundation, particularly in marketing topics.

A poised and professional presence and strong verbal and written communication skills.

The ability to integrate the cross functional needs of marketing, technology, and other areas of an organization into an effective business solution.

Ability to effectively manage multiple projects with a commitment to meeting project deadlines

Willingness and ability to travel (approximately 10-20%).

The ideal candidate will also have:
Previous Programming experience or proficiency in SQL as well as solid knowledge of relational database technology, especially with star schemas and data mart architecture.

Experience building or managing internet applications (e.g. ecommerce, content management, intranets)

Hands-on experience implementing and using a leading campaign management solution.

Experience with business intelligence tools such as Cognos, Microstrategy, SAS, and Business Objects, in support of pre-campaign and post-campaign analysis.

A working knowledge of statistical modeling (knowing the business uses, limitations, and requirements).

Experience with project development lifecycles and QA/QC testing methodologies is desirable.

If you are interested in this position please e-mail your CV to jrichardson@e-dialog.com

This entry was posted on Friday, November 20th, 2009 at 3:22 pm and is filed under Jobs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.